SOI - a full form submit with a valid response. Includes no incentivized, no classified, no SMS, no trade name bidding, no co-registration, no adult traffic. NEED TO PROVIDE: type of traffic is planning to use, (email, display etc) and the creative for each before running EDU Email compliance For EDU: Please see below for the guidelines involving EDU email. Guidelines for ad placements: • The main guidelines are to make sure the EDU message is first. We can mention financial aid in the content of an email or display ad, but we need to lead with EDU. I.e. Earn your degree and you may qualify for financial aid. • Email “From” and “Subject” lines can use different verbiage, but CAN NOT use language that includes: Financial Aid/scholarships, Promised job opportunities or salary, “Career(s),” School brand names, or incentivized offers (free laptops or gift card) - Approved subject line examples are: Pursue your dream by earning your degree, Find the right college for your degree today, Get the education that fits your interests, Flexible degree programs for working professionals - Start Today. • No sense of urgency—we need to avoid words like notification, notice, limited time, funds are limited, etc. Anything that suggests that the user may ‘miss out’ on the opportunity. • The schools are also sensitive to superlatives like “top” schools or “best” programs. • Not Allowed: NO Incentivized, NO Classified Ads, NO SMS, NO Tradename Bidding, NO Co-Registration, NO Adult traffic The ‘from’ line should be ‘College AllStar’ Require: Proof submit for approval beforehand
