SelectMyPolicy.com is the best converting long form auto insurance offer in the marketplace. The site is built for speed and the form is very easy to complete. This offer is a must run. Restrictions Publishers may use their own creative but must be approved prior to going live. Any unauthorized creative found to be in use will be blocked and will not be paid for. No incent traffic (hard, soft, offerwall, virtual currency, etc.) No surveys, giveaways, or sweepstakes No content-unlocking No pop-up (CPV) No path traffic No adware Email must be verifiable opt-in data and CAN-SPAM compliant. Mobile and Social Media placements must be approved prior to going live. Any unauthorized creative found to be in use will be blocked and will not be paid for. Search traffic is allowed, however, the publisher may not bid on trademark terms including any insurance company's name, domain name, or any mis-spelling of the company's name and domain name. Misleading Advertising Creative All text must be easy-to-understand and must not mislead the consumer in any way The word “Free” as it relates to any home improvement service is prohibited (ie: “Free Solar”, “Free Window Replacement”, etc). Ads may not use scare tactics to promote clicks or conversions (ie: “Burglary rates are rising in your area!” Incentivized advertising is not allowed Advertisers may not market directly to, nor collect personal information from anyone under age 18 Advertisers may not use deceptive or misleading practices such as the use of spyware, robots, hidden pictures, redirects, spiders, computer scripts, botnet, or other automated, artificial, or fraudulent methods designed to appear as if a consumer is generating a lead All talking points must be fully researched and accurate. Advertisements may not ‘stretch the truth’ or provide unrealistic reasoning Creative May not be positioned alongside other products or services that may be confusing to consumers. For example, a creative for ‘Home Windows’ may not be cross-promoted with a service for ‘Auto Glass Repair’ Images used cannot include people doing the following: standing in lines, seeking state/local/federal assistance, seeking relief/assistance Ads and Landing Pages may not include specific promotions: Buy 1 Window, Get 1 Free Specific savings percentage Limited Time Offer - This includes language like "this offer expires soon", "end of the month", etc. Expires Soon Specifics about warranty Specifics about financing Phrases like "state-approved" or "government-approved" are not permitted Ads and Landing Pages may not include the following: Any reference specific to incentives, government programs, grants, ‘hud’, ‘PACE’, low-income housing assistance Name, logo, imagery, or likeness of any home improvement or home services contractor, company, or store including, but not limited to: The Home Depot, Lowes, Tesla “No Money Out of Pocket” or “$0 Out of Pocket”, or “$0 Cost Installation” May not use or call out a specific number of homeowners in the ad copy. (ie: “Looking for 200 Homeowners in need of Windows”). Usage of “Free” The word “Free” as it relates to any home improvement service is prohibited (ie: “Free Solar”, “Free Window Replacement”, etc). The word “Free” may be used sparingly as it relates to the cost of receiving quotes (ie: “Get Free Quotes for Your Windows Project”). The word “Free” may not be used in any way that can mislead consumers. Specifically, regarding Solar ad copy, the following phrases are strictly prohibited: “Free Solar Panels”, “Go Solar for Free”, “No Cost / $0 out of pocket”, “State giving away solar panels”, “Government giving away solar panels”, “Government program”. If “Free” is used in a paid search ad description for home security, the ad description must also include the words “$99 installation fee and purchase of alarm monitoring services required.” Specifically, regarding Home Security ad copy, the following words and phrases are strictly prohibited: “Official”, “ADT”, any ADT trade names, “Free” in the domain name, email address or phone number, and any special offer must be approved by your account manager. For all projects the following phrases are strictly prohibited: “Zero out of pocket”, “nothing out of pocket”, “$0 out of pocket”, “{Project Name} Program”, “Giving Away {Project Name}”, “Free {Project Name}”. “…give you {Project Name}”, or anything that implies a free project. Consumers Must not discriminate, harass, provoke, or disparate in any way Special groups, especially veterans, low income, or other vulnerable populations may nor be targets in any campaign All test must be easy-to-understand and must not mislead the consumer in any way Prohibited Terms Guaranteed Pre-screened Pre-qualified Insured Licensed Bonded Assistance State Approved The term "program" in any context. We provide a service for homeowners, but not a "program" Campaign Terms No incent traffic will be paid for. Any Restricted traffic sources found in use will be blocked immediately and will not be paid (including past. Fraud traffic (as determined by 3rd party fraud detection service) will be filtered out, blocked, and will not be paid for. Lead returns include but are not limited to the following dispositions: Duplicate, fraudulent, incentivized, survey, sweepstakes, giveaway, never requested quote, wrong phone number, test lead, lied on application, all numbers provided are disconnected or incorrect, the lead is a duplicate received within the last 45 days, contact information is blatantly incorrect or false, contact did not request a quote and has no intent to buy, Language Barrier cannot be overcome.
