Auto Insurance Campaign Guidelines. Please Read Carefully. CONVERSION EVENT Full Form Submit CHANNEL 1. Meta 2. TikTok 3. Newsbreak 4. Outbrain 5. Taboola SCHEDULE * Campaign runs 24x7 * Peak performance hours: M-F 8:00 AM – 10:00 PM EST TARGET AUDIENCE Preferred consumer profile: 1. Age 25+ 2. Currently insured for at least 12 months 3. Clean driving history preferred (no recent accidents, DUIs, or major violations) 4. Homeowner 5. Multi-vehicle and/or multi-driver households preferred 6. Good credit preferred TRAFFIC & PROMOTIONAL RESTRICTIONS 1. Publishers may use their own creatives; however, all creatives must be approved prior to launch. 2. Any unauthorized creative or unapproved messaging may result in immediate removal from the campaign. IMPORTANT: In all creatives, please clearly set the expectation that a licensed agent will contact the consumer by phone. This helps attract higher-intent prospects and improves downstream contact and conversion rates. Most insurance ads say Compare quotes -> Save money -> Check rates. The user thinks "I'm getting information." Then they are surprised when an agent calls or worse still they do not pick up the call. Instead, your creative messaging has to include items such as "Speak with a licensed agent about your options." "Request your quote and expect a call from an agent." "A licensed agent will help review available coverage."
