Targeting is the same for both 8-5pm Based on Consumer location Can run 24/7 no off hours but keep bulk to: 8-5pm based on consumer location (m-f) Sa/sun 8am-Noon based on consumer location- you might see lower bids during the weekend Exclude CA (excluding NJ and NY has helped EPCS so take that out if needed) Targeting: 21-55 , Homeowner, Insured, Multicar