DMS Owned & Operated Property. User answers approximately 15 questions via slider form and submits basic information for an immediate quote to receive auto insurance savings from carriers such as AllState, Progressive, Statewide, GEICO and Liberty Mutual. Pays on multi-step lead form. Restrictions Ideal Age Demos: 21-55 Best Performing States: VT, ME, AK, NH, MT, ID, UT, CO, MA, LA, SC, VA, AZ, Lowest Performing States: HI, CA, NJ, NY, DC, MI, MS Absolutely no GI (General Internet) or XMission email domains accepted. GI Examples include but are not limited to non TLD domains and ISPs (www.randomdomain.com, donotemail.gov, donotmail.edu, etc.) Must ensure that all sending domains are openly and accurately registered, complying with California Business and Professions Code § 17529.5(a)(2) Fraudulent lead data such as obviously fake names combined with bad phone numbers and/or invalid email addresses may result in returns. - Custom creatives, subject and from lines must be sent for approval PRIOR TO USE and ANY ALTERATIONS to approved creatives must be resubmitted PRIOR TO USE, or risk nonpayment. ---------------------------------------------------------------------------------------------- CUSTOM CREATIVE GUIDELINES: • Cannot use fake reviews or testimonials. • Cannot target distressed consumers. • Cannot use blind links where consumers do not know that they will be navigating to a DMS- affiliated website or filling out a lead generation form. • Cannot use or imply any sense of fake urgency or deadlines. • Cannot use or imply promises that can’t be fulfilled by the websites to which the marketing is directed. • Cannot use or imply messaging such as or similar to “you have received” or “awarded” or “have qualified” or “free”. • Cannot use DMS or any other company’s proprietary trademarks or service marks or copy any third party website content, without written consent by the trademark or content owner (except DMS brands that partners have been approved to use). • Cannot pair any DMS-affiliated brand offer with another external offer (fill out form for dual offer). • No incentivized traffic. • No Explicit language. P&C-Specific Guidelines • Use of the following is NOT PERMITTED: "FREE", Stack of Cash, Insurance Company, Brand Logos, Government/Federal (Including Buildings), Department of_______, Driver Licenses, Law Enforcement, Insurance Cards, US Treasury Checks, Checks and Envelope photos • Cannot use Government imagery or directly reference any Government Agency • Third party trademarks / Brand usage (carriers or otherwise) are strictly prohibited • Publishers may not claim or state that they are an insurance agent, or acting on behalf of an insurance agent to sell, negotiate or sell insurance, in any state, nor can they guarantee a policy for any consumer. • Cannot use or imply messaging such as or similar to “you have received” or “awarded” or “have qualified” or “free”. • Images of Vehicle Make/Model needs to be blurred. • Any claims must be verifiable o Factual claims made in advertorials must be verifiable with a footnote on page o Examples of non-verifiable claims include: Making up specific savings amounts or percentages Inflating average savings amounts beyond what research has shown Referencing government policies that have not been enacted - APPROVED Language/Price Points: • Affordable/Completive Rates • As Low As • As Much As • Check Competitive Carrier Quotes In Your Area • Could/May Save • Drivers Are Switching Their Auto Insurance Last Updated: 2/18/2025P&C – Auto Insurance Creative Guidelines • FREE Quote with No Obligation • Greater than or equal to $30/month (general “coverage” not “full coverage”) • Greater than or equal to $7.50/week (general “coverage” not “full coverage”) • Greater than or equal to $1/Day (general “coverage” not “full coverage”) • Lower than or equal to Save up to 20% • May Be Eligible • Savings • Save up to $600/year • See If You Are Eligible • See If You Qualify • Takes A Few Minutes OR Takes Just Minutes • US Drivers Should Do This Today (Check If You Qualify) - PROHIBITED Language/Prices: • Ripped off, Scammed, Trick • Save Over, Cheap Rates, Refund, Bonus, Discount (replace with “Savings”) • Drivers Are Ditching Their Auto Insurance • One Of The Highest Auto Discount • Takes 1/2 minutes, Takes 30/60 Seconds • New Rule • New Program / This Program • Department of Insurance, Department of Motor Vehicles, DMV, Motor Vehicle Administration, MVA, etc. • Cut out agent commission fees
