Auto insurance targeting - Users with accidents or DUIs in the last three years will have a lower CPC - Owning a house is a positive indicator. - Bundle Auto & Home for higher bids - Focus on currently insured users (avoiding younger audiences should help). - Age: 25 to 55 - Users with two or more vehicles are highly desired // Nationwide: Highly urban zip codes (LA, NYC, Philly, Detroit, Miami, etc.) have higher claim rates and will have lower CPCs than suburban zip codes. - Military service is a plus.