Hours of operation: consumers can submit from 5am - midnight EST Day-of-week: Mon-Sun States: All states - but the best states are: FL, GA, TX! Conversion Point / Flow: Pixel fires on: Lead submit. KPIs: Lead contact information should be real and correct; fake/incorrect data may result in rejection. Deduplication is handled at buyer level. DNC checks as well. Red Flag that can result into non payment: Sale %: <5% or zero Insurify & Progressive have ad-compliance monitoring tools on all live traffic. Fraud policy: We use real time IPQS fraud detection tool for preventing fraud and post conversion check for IP reputation. Fraudulent activity such as, but not only (BOT, Fake Names, Fake phone numbers, invalid email addresses, manually filled data, lead clusters, etc) flagged by us or by our clients will result in non payment and immediate suspension.