Target Audience: Currently Insured Homeowners preferred 25-64 years old (65+ will have poor monetization) No accidents in the past 3 years Have Multiple Cars Good Credit Score Ready to buy a policy Top States: SD / FL / NY / UT / MO / KS / MD / CO / SC / IA / TN / AL / PA / WI / DE Worst States (please avoid): CA / CT / VT Bids are highest M-F 7a-6p EST. - OffPeak/Weekends will have lower RPL.