Pet Insurance | Pays on policy creation | No SMS traffic Base conversion signifies the user has submitted the web form through Pet Priority. Event "Lead Submit" represents a consumer who has requested a policy. This is NOT a payable event. This solely reports how many unique quotes are requeted. Event "Account Creation" represents policy creation(s) and is a payable action. Please ensure your tracking platform is allowing duplicates to be accepted on your end as payable actions may be tied to the same transaction ID due to multi pet policies being created.