Currency
Financial transactions covered by this Contract will be processed in the USD currency. Currency exchanges will occur when you or your partner(s) have set a different default currency in account settings.
Change Notification Period
The Contract can be changed or cancelled with 0 day(s) notification to the media partner.
Reversal Policy
Reversal of performance advertising actions are decided by the Advertiser governed by a max reversal percentage of 100%
Media Partner Tracking Pixel
Advertiser does NOT allow media partner to fire their tracking pixel when the consumer action is completed.
Cricut® Affiliate Terms & Conditions
Please read our affiliate terms and conditions carefully before you join our program or begin marketing
our program. These terms and conditions are written in plain language intentionally avoiding legalese to
ensure that they may be clearly understood and followed by affiliates. As a condition in your
participation to the Cricut® affiliate program, each Affiliate is responsible for assuring that its
employees, agents, and contractors comply with these terms and conditions. Affiliate terms and
conditions are subject to change. Thank you.
DEFINITIONS
As used in these terms and conditions: (i) “We”, “us”, or “our” refers to Cricut® and our website; (ii)
“you” or “your” refers to the Affiliate; (iii) “our website” refers to the Cricut® properties located at
www.cricut.com; (iv) “your website” refers to any websites that you will link to our website; (v)
“Program” refers to the Cricut® Affiliate Program.
ENROLLMENT
After receiving your application, we will review your website and notify you of your acceptance or
rejection into our Program. Please allow up to 48 hours for your application to be reviewed. We reserve
the right to reject any application, however we encourage you to contact us if you feel we have made an
incorrect decision. Including all of the websites that you use in your profile will help us make a better
decision. Even if you are accepted to participate in the Program and your site is later determined (in our
sole discretion) to be unsuitable based on our criteria for the Program, we may terminate this
agreement.
WEBSITE RESTRICTIONS
Your participating website(s) may be found unsuitable if it falls under any of the following conditions.
Conditions are, but not limited to, sites that:
• Infringe on our or any anyone else’s intellectual property, publicity, privacy, or other rights.
• Violate any law, rule, or regulation.
• Contain any content that is threatening, harassing, defamatory, obscene, harmful to minors, or
contains nudity, pornography, or sexually explicit materials.
• Contain any viruses, Trojan horses, worms, time bombs, cancelbots, or other computer
programming routines that are intended to damage, interfere with, surreptitiously intercept, or
expropriate any system, data, or personal information.
• Contain software or use technology that attempts to intercept, divert, or redirect Internet traffic
to or from any other website, or that potentially enables the diversion of affiliate commissions
from another website. This includes toolbars, browser plug-ins, extensions, and add-ons.
LINKING TO OUR WEBSITE
Upon acceptance into the Program, links will be made available to you through the affiliate interface.
Your acceptance in our program means you agree to and abide by the following.
• You will only use linking code obtained from the affiliate interface without manipulation.
• All domains that use your affiliate link must be listed in your affiliate profile.
• Your Website will not in any way copy, resemble, or mirror the look and feel of our Website. You
will also not use any means to create the impression that your Website is our Website or any
part of our Website including, without limitation, framing of our Website in any manner.
• You may not engage in cookie stuffing or include pop-ups, false or misleading links on your
website. In addition, wherever possible, you will not attempt to mask the referring url
information (i.e., the page from where the click is originating).
• Using redirects to bounce a click off of a domain from which the click did not originate in order
to give the appearance that it came from that domain is prohibited.
• If you are found redirecting links to hide or manipulate their original source, your current and
past commissions will be voided, or your commission level will be set to 0%. This does not
include using “out” redirects from the same domain where the affiliate link is placed.
COMMISSION GENERATION
You are only eligible to earn commission on sales of qualifying products or qualifying actions occurring
during the term of this agreement. You will earn commission based on the net price, less any coupon or
customer discounts, of qualifying products and/or on net new number of qualified actions, according to
the current published rates established by Cricut® and communicated to you upon acceptance of this
agreement. Commission regulation rules are subject to change.
PPC GUIDELINES
If you are enrolled in our Program and participate in PPC advertising, you must adhere to our PPC
guidelines as follows:
• You may not bid on any of our trademarked terms (which are identified below), including any
variations or misspellings thereof for search or content-based campaigns on Google, MSN,
Yahoo, Facebook, Bing, or any other network.
• You may not use our trademarked terms in sequence with any other keyword (i.e., Cricut®
Coupons).
• You may not use our trademarked terms in your ad title, ad copy, display name or as the display
URL.
• You may not direct link to our website from any Pay Per Click ad or use redirects that yield the
same result. Affiliate links must be directed to an actual page on your website.
• You may not bid in any manner appearing higher than Cricut® for any search term in position 1-5
in any auction style pay-per-click advertising program.
• If you automate your PPC campaigns, it is your responsibility to exclude our trademarked terms
from your program and we strongly suggest you add our trademarked terms as negative
keywords. We have a strict no tolerance policy on PPC trademark bidding. You will forfeit all
commissions for a minimum of the past 30 days and your commission will be set to 0% without
warning if you engage in PPC trademark bidding that uses our trademarked terms.
Trademarked Terms:
Cricut®, Cricut.com, Design Space™, Cuttlebug®, Smart Set™, Cut Smart™, Make It Now™, Aircut™
COUPON GUIDELINES
If you are enrolled in our Program and your Website promotes coupon codes, you must adhere to our
Coupon Guidelines as follows:
• You may ONLY advertise coupon codes that are provided to you through the affiliate program.
• Posting any information about how to work around the requirements of a coupon/promotion
(i.e., first time customers only) will result in removal from the program.
• Coupons must be displayed in their entirety with the full offer, valid expiration date and code.
• You may NOT use any technology that covers up the coupon code and generates the affiliate
click by revealing the code(s).
• You may NOT advertise coupon codes obtained from any non-affiliate marketing channel,
including coupon codes from our email, paid search, or any other non-affiliate advertising
campaigns.
• You may NOT give the appearance that any ongoing offer requires clicking from your website in
order to redeem. For example, if all items on the site have free shipping over $100, you may not
turn this into an offer that infers that the customer must click from your site to get this deal.
• Additionally, if your website ranks on the first page of Google for terms related to our website or
company name(s) combined with the words coupon, coupons, coupon code, promo code, etc.
and/or your conversion rate exceeds 25%, you may be offered a lower commission than our
standard rate to offset the reduced profitability of orders. The current rate is 2%.
COUPON ATTRIBUTION & AUTHENTICATION
Affiliates whose primary business is posting coupons, who are viewed by the program as being a coupon
site, and/or who are tagged as coupon in our system, may not be paid commissions for sales generated
without a corresponding valid coupon code. Valid codes are defined as codes that are made available to
the affiliate channel in general, through newsletters or the Ads in Impact, and directly or privately to
affiliates. Coupon codes that are not real, expired, not specific (i.e., up to 40% off sale items) or are longterm sitewide offers that do not require a code may not be considered valid codes and the affiliate will
not be given commission on these orders.
SUB-AFFILIATE NETWORKS
Promoting Cricut® through a sub-affiliate network is permitted, however you must be completely
transparent with regards to where traffic from your sub-affiliates originated. Sub-affiliate networks must
ensure that all sub-affiliates promoting the Cricut® program adhere to our program terms and
conditions. This includes restrictions on advertising through toolbars, browser extensions, and through
any paid placements such as a pay-per-click campaigns. Sub-affiliate networks must also receive
approval prior to allowing any type of coupon sub-affiliate to promote the Cricut® program.
Failure to comply with our sub-affiliate network terms may result in a loss and/or reduction of
commission from sales made through any sub-affiliate that does not comply with our program terms.
DOMAIN NAMES
Use of any of our trademarked terms as part of the domain or sub-domain for your website is strictly
prohibited i.e., Cricut.website.com or www.Cricut-coupons.com
ADVERTISING & PUBLICITY
You shall not create, publish, distribute, or print any written material that makes reference to our
Program without first submitting that material to us and receiving our prior written consent. If you
intend to promote our Program via e-mail campaigns, you must adhere to the following:
• Abide by the CAN-SPAM Act of 2003 (Public Law No. 108-187) with respect to our Program.
• E-mail must be sent on your behalf and must not imply that the e-mail is being sent on behalf of
Cricut®.
• E-mails must first be submitted to us for approval prior to being sent or we must be sent a copy
of the e-mail.
SOCIAL MEDIA
Promotion on Facebook, Twitter, and other social media platforms is permitted following these general
guidelines:
• You ARE allowed to promote offers to your own lists; more specifically, you’re welcome to use
your affiliate links on your own Facebook, Twitter, etc. pages. For example: You may post, “25%
off sale at Cricut® through Wednesday with code Cricut25.”
• According to current FTC guidelines, social media posts on your own social accounts must
include appropriate hashtags. Hashtags and disclaimers are subject to change over time and it’s
your responsibility to review and comply with current guidelines as policies may change over
time.
• You ARE PROHIBITED from posting your affiliate links on Cricut®’s Facebook, Twitter, Pinterest,
etc. company pages in an attempt to turn those links into affiliate sales.
• You ARE PROHIBITED from running Facebook, Instagram, Twitter, or other social media ads with
Cricut®’s trademarked company name.
• You ARE PROHIBITED from creating a social media account that includes Cricut®’s trademark in
the page name and/or username.
NON-DISPARAGEMENT
You agree, for the term of being an affiliate of Cricut and for five (5) years after, not to disparage Cricut,
its officers, directors, employees, shareholders, and agents, in any manner likely to be harmful to its or
their business, business reputation, or personal reputation.
OPERATIONS OUTSIDE UNITED STATES
If you are conducting business in or taking orders from persons in other countries, you will follow the
laws of those countries. For example, you will comply with the European Union’s Privacy and Electronic
Communications Directive if you are conducting business in or taking orders from persons in one or
more of the European Union countries.
REVERSAL & COMMUNICATION POLICY
Cricut® takes pride in its very low reversal rate, which we attribute to open communication with our
affiliates. However, we reserve the right to reverse orders due to order cancellations, duplicate tracking,
returns, disputed charges, and program violations as outlined in these terms and conditions.
Additionally, if we ask you for clarification or more information on any orders or clicks that we suspect
may be in violation of our terms and conditions, we expect that you will respond in a timely and honest
manner. Below are violations of our communications policy.
• You are not forthcoming, intentionally vague or are found to be lying.
• You are not responsive within a reasonable time period and after multiple attempts to contact
with information listed in your network profile.
• You cannot substantiate or validate the source of your traffic to our program with clear and
demonstrable proof.
If any of the above apply, then we reserve the absolute right to reverse orders, set your commission to
0% or suspend you from the program for the period or orders in question. We know that many
violations are a result of automated processes; however, it is incumbent upon each affiliate to ensure
that it has the appropriate checks and balances in place to pro-actively address these issues and adhere
to our program rules.
FTC DISCLOSURE REQUIREMENTS
You shall include a disclosure statement within any and all pages, blog/posts, or social media posts
where affiliate links for our affiliate program are posted as an endorsement or review, and where it is
not clear that the link is a paid advertisement. This disclosure statement should be clear and concise,
stating that we are compensating you for your review or endorsement. If you received the product for
free from us or from the affiliate management team for review, this also must be clearly stated in your
disclosure. Disclosures must be made as close as possible to the claims. Disclosures should be placed
above the fold; scrolling should not be necessary to find the disclosure. (e.g., Disclosure should be visible
before the jump). Pop-up disclosures are prohibited.
For more information about FTC disclosure requirements, please review the FTC's "Dot Com Disclosures"
Guidelines at http://www.ftc.gov/os/2013/03/130312dotcomdisclosures.pdf; and the FTC's
Endorsement Guidelines at http://business.ftc.gov/advertising-and-marketing/endorsements
The preceding paragraph only applies to affiliates that constitute organizations, clubs, and nonprofit
groups. Affiliate shall maintain prominently on its website information alerting its members to the
prohibition against solicitation activities in these states as described above.
© 2022 Cricut® & Acceleration Partners LLC
