* US only CREATIVE GUIDLINES: Avoid Misleading Claims The ad implies that auto insurance can cover pre-existing damage ('DID YOU BEAT UP YOUR CAR? BUT YOU DON'T HAVE THE MONEY FOR REPAIRS? NO PROBLEM!'), which is fundamentally misleading about how insurance works. Insurance does not cover pre-existing damage or intentional damage. Do Not Paint Insurance In a Bad Light The phrase 'DID YOU BEAT UP YOUR CAR?' promotes a negative association with vehicle damage and implies insurance fraud or misuse of insurance products. No imagery of car wrecks, car crashes, or any likeness to fearmongering The language 'BEAT UP YOUR CAR' creates fearmongering by focusing on vehicle damage and destruction, which violates the auto insurance creative guidelines. Factual Messaging Requirements The ad makes false claims about insurance covering existing damage and repairs, which is not factual and misleads consumers about insurance coverage.